Google Search Ads Ruled 'Deceptive'

Tuesday, 03 Apr 2012 09:20 AM

 

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink
Search giant Google Inc engaged in "misleading and deceptive" conduct by allowing misleading paid advertisements to be shown with Internet search results, an Australian court ruled on Tuesday.

The Australian Competition and Consumer Commission (ACCC) said the ruling meant that not only Google, but other Internet search engines, would now be held responsible for "deceptive paid search results."

Google had earlier won a court ruling on the subject, but a full bench of Australia's Federal Court on Tuesday overturned that decision on appeal by the ACCC.

In its judgment, the court said between March 2006 and July 2007, Google published search results for queries related to Honda Australia, with results showing paid advertisements for a Honda competitor CarSales. It said the advertisements suggested CarSales was linked to Honda Australia.

The court said Google should be responsible for search results and that by publishing the paid advertisements had "engaged in conduct that was misleading or deceptive."

"It is Google's technology which creates that which is displayed," said the judges, who examined four cases of misleading search results.

The court ordered Google set up a compliance program to ensure paid advertisements on its search engine did not mislead consumers, and ordered Google to pay costs for the court action, which has been running since 2007.
Google had argued it was not responsible for the misleading search results, as it was clear that it was only a conduit for the advertiser.

Google did not respond to Reuters requests for comment, but told local media reported that the company was disappointed with the judgment and would consider its options.

The consumer watchdog ACCC said the ruling was an important decision and would impact all Internet search engines.

"It makes it clear that Google and other search engine providers which use similar technology to Google will be directly accountable for misleading or deceptive paid search results," ACCC chairman Rod Sims said in a statement.

© 2014 Thomson/Reuters. All rights reserved.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Retype Email:
Country
Zip Code:
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
You May Also Like

Cool Heels on Climate Change Actions, Skeptics Say

Friday, 18 Apr 2014 15:08 PM

A report from the Intergovernmental Panel on Climate Change has been seized upon by the Obama administration and environ . . .

New Technique to Grow Stem Cells Could Lead to Cloning

Friday, 18 Apr 2014 10:45 AM

Experts warned that a new technique allowing stem cells to be grown from the DNA of human adult males could lead to huma . . .

Earthlike Planet: Scientists Discover New Celestial Body, Kepler-186f

Friday, 18 Apr 2014 07:08 AM

NASA scientists have discovered an earthlike planet about 500 lightyears away in the Cygnus constellation and they’ve na . . .

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved