Tags: google | frommers | local | search

Google Eyes Boosting Local Search Capacity With Purchase of Frommer’s

Tuesday, 14 Aug 2012 09:00 PM

By Patrick Hobin

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink
Google plans to buy Frommer’s travel guides for $23 million to boost its local search and reviews capacity, the New York Times reported.

The move is another indication that Google is interested in also developing content in addition to displaying links, according to the Times. Google competes with Web sites like Yelp, TripAdvisor and Citysearch in local search, which reaps advertising dollars.

Local advertising revenue overall is expected to grow to $150 billion in 2016, from $132 billion last year, the Times reported, with travel advertisers expected to spend $3.16 billion online this year, an increase of 23 percent over last year. Google will incorporate Frommer’s travel content into its local reviews.

“Our goal with local search is to help people find the local information they need — as quickly and easily as possible,” Google said in a statement Monday, the Times reported. “At times, we think the best result is to direct a user to some other site or product, and each day we send millions of customer referrals through our search products.”

With the purchase of Frommer’s, Google will compete with publishers, Hugh McGuire, founder of PressBooks.com, told the Times.

“Publishers should be worried about it,” McGuire told the paper. “What’s happening is that we’re going to start seeing a lot more business models around books that are incorporating the Internet, and publishers aren’t very keen on embracing that.”

© 2014 Newsmax. All rights reserved.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

Microsoft Plans to Launch Smartwatch in Weeks: Forbes

Sunday, 19 Oct 2014 19:00 PM

Microsoft Corp. is preparing to launch a smartwatch within the next few weeks that will passively track a user's heart r . . .

Facebook Unfriends Federal Drug Agency

Saturday, 18 Oct 2014 13:13 PM

Facebook wants assurances from the Drug Enforcement Administration that it's not operating any more fake profile pages a . . .

New Apple iPads Sport Modest Upgrades, Fall Short on 'Wow' Factor

Friday, 17 Oct 2014 08:31 AM

Apple Inc.'s faster, slimmer iPads come with modest improvements, such as a fingerprint sensor, but some analysts say it . . .

Most Commented

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved