Tags: fast | food | logos | brain

Study: Fast-Food Logos Branded Into Kids’ Brains

Thursday, 27 Sep 2012 12:04 PM

  Comment  |
   Contact Us  |
|  A   A  
  Copy Shortlink
A new study shows that fast-food logos are branded into the minds of children from an early age, MedicalDaily.com reported.

In the study by researchers from the University of Missouri-Kansas City and the University of Kansas Medical Center, when children were shown logos of fast food companies, the parts of the brain that control pleasure and appetite lit up and the brains did not do the same when showed images from companies not associated with food, according to MedicalDaily.com.

The children, aged 10-14, were shown 60 images from food brands such as Rice Krispies and KFC and 60 logos from non-food brands, such as BMW and FedEx. Using a functional MRI scanner, which measures blood flow to different areas in the brain, they watched the children’s brains react to the different logos.

"The brains of children are 'imprinted' with food logos," said Dr. Amanda Bruce, who led the study, the website reported. "Without the necessary inhibitory processes to aid in decision-making, youth are particularly susceptible to making poor choices about what to eat."

Childhood obesity has more than tripled over the past 30 years, according to the Centers for Disease Control and Prevention.

© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact Us  |
  Copy Shortlink
Around the Web
Join the Newsmax Community
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
Retype Email:
Zip Code:
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
You May Also Like

Study: Even Casually Smoking Marijuana Can Change Your Brain

Wednesday, 16 Apr 2014 14:26 PM

Casual use of marijuana can produce changes in parts of the brain associated with emotion and motivation, according to a . . .

Scientist Apologizes for Mistakes in Stem Cell Research

Wednesday, 16 Apr 2014 13:29 PM

A Japanese scientist who co-authored what was deemed breakthrough stem cell research issued an apology Wednesday over mi . . .

US Wins More Guilty Pleas in First Counterfeit Apps Case

Tuesday, 15 Apr 2014 18:45 PM

The final defendants in what the U.S. government called its first prosecution of a counterfeit apps case have pleaded gu . . .

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

America's News Page
©  Newsmax Media, Inc.
All Rights Reserved