Tags: facebook | amazon | google | data

Poll: Facebook Less Trusted Than Amazon, Google

Friday, 20 Jul 2012 09:50 AM

 

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink

Fewer Web users trust Facebook Inc. with personal data than other Internet companies, including Amazon.com Inc. and Google Inc., a new poll suggests.

One-third of Internet users said they’re comfortable with Facebook’s handling of personal information to target ads for them, according to a Harris Interactive Inc. survey released today. Twice as many, or 66 percent, are comfortable with online retailer Amazon using data on past purchases to recommend products, and 41 percent of respondents trust Google to show ads based on past Web searches, according to the data.

Facebook, owner of the world’s largest social network, uses data about people’s preferences to help advertisers market their wares. It agreed in November to settle complaints by the Federal Trade Commission that it failed to protect user information or disclose how the data would be used.

The poll, conducted by Harris on behalf of mobile marketing firm Placecast, surveyed 2,262 U.S. adults online this year. It asked about their level of comfort with the use of their data by various companies and types of merchants, including grocery stores and mobile-phone carriers.

Grocery stores were the most trusted group among respondents, 81 percent of whom said they felt comfortable with grocers using their shopping habits to tailor coupons to them.


© Copyright 2014 Bloomberg News. All rights reserved.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Retype Email:
Country
Zip Code:
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
You May Also Like

Mars Rover Takes 'Selfie' After Spring Cleaning

Thursday, 17 Apr 2014 23:05 PM

A recent 'selfie' taken by the Mars rover Opportunity shows it is taking full advantage of the Martian winds' cleaning p . . .

High-Tech Surveillance System Blankets Boston For Marathon

Thursday, 17 Apr 2014 20:18 PM

A high-tech surveillance system consisting of cameras connected to a network that uses a form of artificial intelligence . . .

Study: Even Casually Smoking Marijuana Can Change Your Brain

Wednesday, 16 Apr 2014 14:26 PM

Casual use of marijuana can produce changes in parts of the brain associated with emotion and motivation, according to a . . .

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved