Face Recognition, the New Way Forward for Advertisers

Friday, 12 Oct 2012 08:23 PM

By Todd Beamon

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink
A Nashville advertising agency is marketing a system for retailers and restaurants to offer deals to regular customers who are spotted by face-recognizing cameras and allow an automatic location check-in via Facebook.

The company, Redpepper, is among several around the world who are using the new technology to allow advertisers to tailor interactive ads on information kiosks at shopping malls by attributes obtained by the kiosk.

When a shopper approaches a kiosk, two cameras and a motion detector utilizing facial-identity software estimate the person’s gender and age, the Wall Street Journal reports. So, for instance, a 40-something man looking up a restaurant on the kiosk may be shown an ad for a steakhouse in the mall – or a 20-something woman might get a spot for a clothing store.

Shoppers will be able to interact with the ads with hand motions via the LCD touch screens, the Journal reports.

“Advertisers in big public spaces only have a general idea of who they're reaching and they can only target ads at big audience segments," Ahn Jae-heon, a senior planner for SK Marketing & Co., a South Korean company that is running a similar system in that country, told the Journal. “This can offer more focus and customization for them."

The system is in data-collection phase now and will begin full operation early next year, the Journal reports.

© 2014 Newsmax. All rights reserved.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

Derek Jeter Launches site to Connect Athletes to Fans

Wednesday, 01 Oct 2014 08:18 AM

Derek Jeter was one of the world's most covered athletes in media during his 20-season career with the New York Yankees. . . .

600-Year-Old Canoe Found in New Zealand Has Ties to Polynesian Sailors

Wednesday, 01 Oct 2014 07:16 AM

A 600-year-old canoe discovered in New Zealand has given scientists and historians new insight into the people of the So . . .

Microsoft Announces Windows 10, Skips 9 as a 'Marketing Gimmick'

Wednesday, 01 Oct 2014 07:06 AM

Microsoft announced Windows 10 this week, surprising consumers who anticipated that version 9 would naturally follow 201 . . .

Most Commented

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved