Disney Partners With Chinese for Animated Films

Tuesday, 10 Apr 2012 03:31 PM


  Comment  |
   Contact Us  |
|  A   A  
  Copy Shortlink
The Walt Disney Company is exporting its cartoon know-how to China.

Disney has formed a partnership with the Chinese ministry of culture's animation group and Internet service provider Tencent to create animated content for China and international markets, the company said Tuesday.

It will also train local talent to create animated movies and shows.

"Disney's involvement builds on our expertise and long-term commitment to nurture the local original animation industry," Andy Bird, chairman of Walt Disney International, said in a statement. "As founding partner we look forward to working with this new creative partnership in creating content for the Chinese and international marketplace."

The partnership's name — which is rather unwieldy when translated into English — is "The National Animation Creative Research and Development Cooperation."

Disney said it will provide its expertise in animated storytelling and market research. The studio will work with the Chinese animation group and Tencent to distribute the movies, TV shows, and digital products that the partners create. Tencent will help with online marketing.

Disney has been quite active in China in recent years. The company broke ground in April 2011 on Shanghai Disney, its $4.4 billion theme park and resort. The first section of the park is scheduled to open in 2015.

But Disney is far from alone in pawing at the country's doors. With its massive population and burgeoning economy, China is of great and growing interest to entertainment companies. Two months ago, rival DreamWorks Animation unveiled its own joint venture with three Chinese companies, Oriental DreamWorks, which will create animated and feature films in the region. Many other Hollywood players have similar plans.

Entering the Chinese market does pose hurdles for Hollywood. In order to work there, companies have to partner with the government. They also must navigate the country's strict censorship rules and quotas on U.S.-made imports.

As the entertainment industry's interest has intensified, the Chinese government has loosened some of the barriers it imposes on foreign content. As part of a recent trade agreement, China said in February that it would increase the number of films allowed into the country by 50 percent.

© 2014 Thomson/Reuters. All rights reserved.

  Comment  |
   Contact Us  |
  Copy Shortlink
Around the Web
Join the Newsmax Community
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
Retype Email:
Zip Code:
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
You May Also Like

Space Station Gets Easter Delivery of Food, Supplies

Sunday, 20 Apr 2014 15:42 PM

A Space Exploration Technologies' cargo ship made an Easter Sunday delivery of food, science experiments and supplies to . . .

Obamacare Enrollees Urged to Change Passwords over Heartbleed Bug

Sunday, 20 Apr 2014 10:55 AM

Americans with accounts on President Barack Obama's health insurance enrollment website, HealthCare.gov, were advised th . . .

Dragon Supply Capsule Reaches the Orbiting ISS

Sunday, 20 Apr 2014 10:35 AM

The unmanned Dragon capsule from the private US firm SpaceX successfully reached the International Space Station Sunday, . . .

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

America's News Page
©  Newsmax Media, Inc.
All Rights Reserved