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NBC, YouTube Partner for London Olympics Video

Sunday, 11 Mar 2012 04:54 PM

 

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By Todd Cunningham

LOS ANGELES, March 11 (TheWrap.com) - YouTube and NBC are teaming up to offer videos from this summer's London Olympics.

The technology and promotional partnership will see YouTube provide the video player for NBCOlympics.com throughout the London Games.

As part of the agreement, YouTube will promote NBCOlympics.com on its home page and direct visitors to live and highlight videos of the London Games. On NBCOlympics.com, visitors will view highlights and live events on a video player that is provided by YouTube and features the company's black, red and white logo.

MSN provided the video player for the 2008 and 2010 Olympics.

Terms of the deal weren't announced, but it is thought that YouTube will provide the video platform in exchange for the benefit of being associated with the Olympics, according to a report in Sports Business Daily.

NBC not only finds a home for the huge number of live video streams it will provide during the 17 days of the Games, but it also will benefit from having Olympic content promoted on YouTube's heavily trafficked -- and young-trending - website.

NBC hopes many of the U.S. visitors to YouTube's site will click on Olympics videos that take them to NBCOlympics.com.

NBC Sports Chairman Mark Lazarus said that all events will be broadcast live online or on TV. During the 2008 Beijing Games, NBC offered more than 2,200 hours of live video coverage.

© 2014 Thomson/Reuters. All rights reserved.

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