By Todd Cunningham
LOS ANGELES, March 11 (TheWrap.com) - YouTube and NBC
are teaming up to offer videos from this summer's London
The technology and promotional partnership will see YouTube
provide the video player for NBCOlympics.com throughout the
As part of the agreement, YouTube will promote
NBCOlympics.com on its home page and direct visitors to live and
highlight videos of the London Games. On NBCOlympics.com,
visitors will view highlights and live events on a video player
that is provided by YouTube and features the company's black,
red and white logo.
MSN provided the video player for the 2008 and 2010
Terms of the deal weren't announced, but it is thought that
YouTube will provide the video platform in exchange for the
benefit of being associated with the Olympics, according to a
report in Sports Business Daily.
NBC not only finds a home for the huge number of live video
streams it will provide during the 17 days of the Games, but it
also will benefit from having Olympic content promoted on
YouTube's heavily trafficked -- and young-trending - website.
NBC hopes many of the U.S. visitors to YouTube's site will
click on Olympics videos that take them to NBCOlympics.com.
NBC Sports Chairman Mark Lazarus said that all events will
be broadcast live online or on TV. During the 2008 Beijing
Games, NBC offered more than 2,200 hours of live video coverage.
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