Tags: apple | google | brand | ranking

Study: Apple, Google Top List of Global Brand Rankings in 2013

Monday, 30 Sep 2013 01:16 PM

By Andrea Billups

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink
Apple and Google, household names for most Americans, have surpassed in global rankings some of the world's biggest longstanding brand names.

The tech giants topped Coca-Cola, GE, and Toyota in a list of the world's most valuable brands as compiled by Interbrand.com, which studies and ranks company brand value across different sectors in its "Best Global Brands 2013" survey.

Apple comes in first, rising by 28 percent in this year's rankings, followed by Google, up by 34 percent, at No. 2, Interbrand found. Coca-Cola, which came in third, was up just 2 percent and GE, ranked at 6th, rose just 7 percent.

Interbrand benchmarked Apple's market value at $98.3 billion over Coke's $79.2 billion. Google had a brand valued at $93.3 billion, the study found.

Tech companies occupied many of the list's Top 10 spots. IBM and Microsoft came in 4th and 5th, valued at $78.8 billion and $59.5 billion, respectively, while Samsung and Intel ranked 8th and 9th.

In a testament to Samsung's reach into the Smartphone market, its value was up 20 percent. Fast food giant McDonald's, which ranked No. 7, was up just 5 percent, while automaker Toyota, at No. 10, marked a generous uptick with 17 percent.

The brand taking the biggest plummet was Nokia, which ranked 57th on the list this year, but dropped 65 percent in value, the survey found. Nokia, however, fared far better than Yahoo, a household name in the online marketplace that is not not among the Top 100 brands this year.

Online retailer Amazon at 19th rose 27 percent over last year, valued at $23.6 billion. Social media site Facebook was ranked No. 52, but also rising significantly – 43 percent – and valued at $7.7 billion.

Related Articles:

Apple Quiets the Naysayers — For Now
Google Loses Sweet Deal for Cheap, US-Subsidized Jet Fuel
 


© 2014 Newsmax. All rights reserved.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Retype Email:
Country
Zip Code:
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
You May Also Like

Why Is Demand for Tablets Slowing?

Sunday, 27 Jul 2014 13:39 PM

Touted as the next big thing in computing when it was introduced by Apple in 2010, the tablet computer has seen a recent . . .

Caught on Radar: Beer-loving Bugs Swarm in Midwest

Saturday, 26 Jul 2014 17:23 PM

Mayflies have begun emerging from the Mississippi River in swarms that show up on radar like thunderstorms, coat roads a . . .

Solar Storm Could Cause Major Blackout on Earth

Friday, 25 Jul 2014 18:35 PM

Two years ago, Earth really lucked out. The New York Post reports that a series of massive solar flares just missed Eart . . .

Most Commented

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved