Tags: apple | google | brand | ranking

Study: Apple, Google Top List of Global Brand Rankings in 2013

Monday, 30 Sep 2013 01:16 PM

By Andrea Billups

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Apple and Google, household names for most Americans, have surpassed in global rankings some of the world's biggest longstanding brand names.

The tech giants topped Coca-Cola, GE, and Toyota in a list of the world's most valuable brands as compiled by Interbrand.com, which studies and ranks company brand value across different sectors in its "Best Global Brands 2013" survey.

Apple comes in first, rising by 28 percent in this year's rankings, followed by Google, up by 34 percent, at No. 2, Interbrand found. Coca-Cola, which came in third, was up just 2 percent and GE, ranked at 6th, rose just 7 percent.

Interbrand benchmarked Apple's market value at $98.3 billion over Coke's $79.2 billion. Google had a brand valued at $93.3 billion, the study found.

Tech companies occupied many of the list's Top 10 spots. IBM and Microsoft came in 4th and 5th, valued at $78.8 billion and $59.5 billion, respectively, while Samsung and Intel ranked 8th and 9th.

In a testament to Samsung's reach into the Smartphone market, its value was up 20 percent. Fast food giant McDonald's, which ranked No. 7, was up just 5 percent, while automaker Toyota, at No. 10, marked a generous uptick with 17 percent.

The brand taking the biggest plummet was Nokia, which ranked 57th on the list this year, but dropped 65 percent in value, the survey found. Nokia, however, fared far better than Yahoo, a household name in the online marketplace that is not not among the Top 100 brands this year.

Online retailer Amazon at 19th rose 27 percent over last year, valued at $23.6 billion. Social media site Facebook was ranked No. 52, but also rising significantly – 43 percent – and valued at $7.7 billion.

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