Tags: US | Books | Family | Survey

Survey: Children Like e-Books, Parents Not So Much

Thursday, 30 Sep 2010 07:55 AM

 

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink

NEW YORK — Children are ready to try e-books, with some thinking that a bigger selection of electronic texts would make reading for fun even more fun, according to a new study. But a solid majority of parents aren't planning to join the digital revolution.

The 2010 Kids and Family Reading Report, released Wednesday and commissioned by Scholastic Inc., offers a mixed portrait of e-books and families. Around six out of 10 of those between ages 9 and 17 say they're interested in reading on an electronic device such as the Kindle or the iPad. Around one out of three from the same age group say they'd read more "for fun" if more books were available on a digital reader.

Among the books that can't be downloaded: the "Harry Potter" series, published in the U.S. by Scholastic. J.K. Rowling has said she prefers her work to be read on paper.

The e-market has grown rapidly since 2007 and the launch of Amazon.com's Kindle device, from less than 1 percent of overall sales to between 5 to 10 percent, publishers say. But the new report is also the latest to show substantial resistance. Just 6 percent of parents surveyed have an electronic reading device, while 76 percent say they have no plans to buy one. Sixteen percent plan to have one within the following year.

In a recent Harris Poll of adults, 80 percent said they were not likely to get an e-reader.

"I'm not surprised to know that. I think we're still at the beginning of e-books," said Scholastic Book Club president Judy Newman, adding that the expense of digital devices was a likely problem for potential e-book fans.

The 2010 report shows, as other studies have, a decline in reading for fun as children grow older. More than half read for fun between ages 6 and 8, but the percentage drops to around 25 percent by ages 15 through 17 and just 20 percent for boys in that age group. Newman sees technology as both a problem and possible solution.

"We know that around age 8 they (children) start to lose interest in reading," Newman says. "Obviously, digital media is competing for kids' attention. It's very important that we as publishers make sure we're engaging kids in reading for fun. There's an opportunity to use technology to engage kids. ... We can have great content presented in a digital way."

The Kids and Family report was compiled by the Harrison Group, a marketing and research consulting firm. The survey was conducted in the spring of 2010, with 1,045 children and 1,045 parents interviewed. The margin of error is plus or minus 3.2 percentage points.

© Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Retype Email:
Country
Zip Code:
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
You May Also Like

Study: Even Casually Smoking Marijuana Can Change Your Brain

Wednesday, 16 Apr 2014 14:26 PM

Casual use of marijuana can produce changes in parts of the brain associated with emotion and motivation, according to a . . .

Scientist Apologizes for Mistakes in Stem Cell Research

Wednesday, 16 Apr 2014 13:29 PM

A Japanese scientist who co-authored what was deemed breakthrough stem cell research issued an apology Wednesday over mi . . .

US Wins More Guilty Pleas in First Counterfeit Apps Case

Tuesday, 15 Apr 2014 18:45 PM

The final defendants in what the U.S. government called its first prosecution of a counterfeit apps case have pleaded gu . . .

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved