Tags: US | TEC | TechBit | MySpace | Music | Audio | Ads

Myspace Music Experiments With Audio Ads

Tuesday, 09 Feb 2010 07:21 AM

 

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink

Hoping to boost revenue, MySpace Music has begun experimenting with audio advertisements that users must hear if they want to listen to music for free online.

The 30-second ads began appearing last week when users listen to songs on artist profiles, album pages, playlists and pop-out players. They expand on a trial that began in December.

The ads are impossible to avoid, unlike the visual, banner ads that can be put out of sight in background windows as users listen along while doing other Web surfing or computer work. But the audio ads are timed so that a user can listen to up to 100 songs on a playlist or to a full album with just a single interruption after the first song.

The oral pitches make online listening more like over-the-air radio, although online listeners can choose which songs they hear.

MySpace Music, a joint venture between major recording companies and News Corp., wants to boost the frequency of such ads this month before settling on how often they'll be running. Other online music sites such as Pandora and Yahoo Music already run similar audio ads.

"We're testing some new ad products and the response from our users has been positive," MySpace Music said in a statement. "As always, we are interested in hearing feedback from our users and advertising community as we run these tests."

Some early advertisers include TurboTax and Office Depot. The ads are sold by online audio ad company TargetSpot Inc.

News Corp. Chief Executive Rupert Murdoch said last week that MySpace's turnaround is "not yet where we want it." The company said its digital properties, including MySpace, experienced a fourth consecutive quarter of falling ad and search revenue.

MySpace is being overhauled by Owen Van Natta, a former Facebook executive who joined the company last April as its CEO. Once a leading social-networking site, MySpace has lost market share to Facebook and others. Last year, MySpace cut about 720 jobs, reducing its work force by about 40 percent.

© Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

Gas Chambers, Jewelry Unearthed at Sobibor Death Camp

Friday, 19 Sep 2014 09:00 AM

Archaeologists have uncovered the long-buried remains of gas chambers, and jewelry and other personal items belonging to . . .

US NOAA: Last Month Was Hottest August Since 1880

Thursday, 18 Sep 2014 12:03 PM

Last month was the hottest August on record for global average temperatures over land and ocean surfaces, the US Nationa . . .

New Research Suggests King Richard III Suffered Traumatic Death

Thursday, 18 Sep 2014 10:55 AM

New research published in The Lancet medical journal indicates that Richard III, last of England's Plantagenet kings and . . .

Most Commented

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved