Tags: US | Playboy | Website

NSFW? Not Here: Playboy Launches Work-Safe Website

Tuesday, 20 Jul 2010 07:01 AM

 

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink

Finally, something for those guys who say they read Playboy for the articles: a chance to prove it.

Playboy Enterprises Inc. launched a website Tuesday that it swears will be safe to browse while at work, eliminating the need for men to throw themselves over their computer screen when the boss walks by.

TheSmokingJacket.com will contain none of the nudity that makes Playboy.com NSFW — not suitable for work. Instead, it'll rely on humor to reach Playboy's target audience, men 25 to 34 years old, when they are most likely to be in front of a computer screen.

"A lot of our audience logs on (to Playboy.com) after work and we saw that we were missing a golden opportunity to reach guys when they're online the most: when they're sitting at their desk, not working, sending e-mails to their friends," said Jimmy Jellinek, Playboy's editorial director.

The site, named after one of Playboy founder Hugh Hefner's favorite pieces of clothing (silkpajamas.com was taken), won't include the long interviews or in-depth articles found in Playboy.

Instead, it's meant to be decidedly un-serious. Or, in the parlance of its audience, ROFL — rolling on the floor, laughing. And cool, "basically a juke box of cool," said Jellinek.

Among the original content visitors to the site will see is a list of signs that show a man has given up trying to attract women. They include wearing Velcro sneakers and pants with elastic waistbands — clothing Hef wouldn't be caught dead wearing, if he thought of wearing anything but his trademark jammies.

The site will dip into the Playboy archives with photographs like those from the 1983 Playmate Playoffs, in which bathing suit-clad women competed in games such as a tug-of-war. There will be links to the kinds of things people are already e-mailing their friends, from funny moments on television shows such as "The Colbert Report" and "The Daily Show" to a Korean Parliament brawl that's been a big Web hit recently.

"It's all about social currency," Jellinek said. "You want to be the first guy of your friends to send the funny joke, the crazy video ... You can be the coolest guy among your friends if you're the first person to circulate this information among them."

"The ideal is to be ... the go-to site for those who are bored at work," said Matt Gibbs, the lead producer of the site.

Because "Playboy" is just the kind of word that has companies putting up firewalls to keep their workers' minds on their jobs, the only thing in the name that suggests Playboy is behind the site are the bunny ears inside the 'o' in "TheSmokingJacket."

The site will be updated continually in the hopes to get men returning throughout the work day.

Playboy spokeswoman Theresa Hennessey said Playboy.com gets about 6 million unique visitors a month, and Jellinek said he will be pleased if TheSmokingJacket.com receives 1 million unique visitors a month.

"The Playboy brand doesn't do small," he said. "Everything we do has to be big, has to be successful, has to be cool."

——

http://www.thesmokingjacket.com

© Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Retype Email:
Country
Zip Code:
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
You May Also Like

Study: Fist Bumps Could Cut Transmission of Germs

Monday, 28 Jul 2014 14:39 PM

Ditching handshakes in favor of more informal fist bumps could help cut down on the spread of bacteria and illnesses, ac . . .

Samsung Postpones Launch of Tizen Smartphone

Monday, 28 Jul 2014 08:31 AM

Samsung Electronics Co. said Monday it is delaying sales of its first Tizen-powered smartphone in the latest setback to  . . .

Why Is Demand for Tablets Slowing?

Sunday, 27 Jul 2014 13:39 PM

Touted as the next big thing in computing when it was introduced by Apple in 2010, the tablet computer has seen a recent . . .

Most Commented

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved