Tags: US | Playboy | 3 | D

AP Exclusive: Playboy 'Readers' Get 3-D Centerfold

Tuesday, 11 May 2010 07:01 AM

 

  Comment  |
   Contact  |
  Print   |
    A   A  
  Copy Shortlink

Playboy readers who can only imagine what it would look like if a centerfold jumped right off the page are getting new specs to help them see into Hef's world.

The magazine's June edition hits newsstands Friday equipped with 3-D glasses. Now the toy that has kids dodging dragons, meatballs and tall blue aliens at the movies will help adults focus on what is, at first glance, a very blurry Playmate of the Year.

"What would people most like to see in 3-D?" asked Playboy founder Hugh Hefner. "Probably a naked lady."

Hefner makes no secret of hoping to capitalize on the popularity of 3-D movies such as "Avatar" and "How to Train Your Dragon," even as he makes no secret of not quite getting what all the fuss is about.

"I'm not a huge enthusiast of 3-D," he said in a telephone interview. "I leave real life to go to the movies and 2-D is fine with me."

If the thought of grown men sitting back in their recliners with a pair of 3-D glasses doesn't quite say "Playboy," it should be noted that a few months ago the magazine put Marge Simpson — yes, the blue-haired animated mother of Bart — on the cover and in a two-page centerfold.

"In today's print environment you have to create newsstand events," said the editorial director of the Chicago-based magazine, Jimmy Jellinek. "Marge Simpson was one of those."

Playboy certainly must do something to get more people, especially younger people, to buy a magazine that has seen circulation plummet from 3.5 million in 2006 to 1.5 million today.

Jellinek said he hopes the issue featuring centerfold Hope Dworaczyk in 3-D also reminds people that for all the infatuation with the Internet, there is nothing quite like having a magazine in your hands.

"People want things that last and have meaning," he said.

The thought hadn't occurred to Hefner. But, now that you mention it:

"This particular picture is one example of how books and magazines are different (than computer images)," he said. "You can hold it in your hands, save them, and as Dad used to, put them under the mattress."

Hefner notes there also are plenty of good old-fashioned 2-D pictures of Dworaczyk — the 51st Playmate of the Year, for those counting at home.

3-D may be all the rage, but Hefner said he first thought of using it when he launched his magazine in the 1950s.

"I actually signed a photographer to shoot two nude women in 3-D in Chicago," he said. But he scrapped the idea when he discovered how expensive it would be to include the glasses.

This time around, HBO is helping out. HBO wanted a creative way to promote its show "True Blood," and having Playboy include 3-D glasses with the show's name on them seemed a good way to do it, said Playboy spokeswoman Theresa Hennessey.

So, do the glasses work? Well, it does kind of look like Dworaczyk is handing you the wine glass she's holding. And she says the photograph makes everything a little, well, bigger.

"It's kind of like it says on the rearview mirror," Dworaczyk joked. "Things may appear larger."

© Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

  Comment  |
   Contact  |
  Print   |
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

German Researchers: Cellphone Calls, Messages Easy to Crack

Friday, 19 Dec 2014 14:12 PM

Security flaws on the global network that routes the world's cellphone calls and texts could allow hackers and criminals . . .

Kepler's Exoplanet Find Is First Since Space Telescope Revived

Friday, 19 Dec 2014 09:54 AM

The Kepler space telescope has discovered its first exoplanet since NASA's engineers were able to reboot the mission man . . .

Rosetta Comet-Landing Is 2014's Top Science Breakthrough

Friday, 19 Dec 2014 08:37 AM

The top scientific breakthrough of 2014 was the European Space Agency's Rosetta spacecraft's rendezvous with a comet, th . . .

Most Commented

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved