Google to Stop Mining Student Emails for Ad Ideas

Thursday, 01 May 2014 11:17 AM

 

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink

Google will stop looking for advertising ideas in the emails of students using a suite of the Internet company's free products tailored for schools.

The changes announced Wednesday affect Google's "Apps for Education" service that has been offered to schools for the past seven years.

Among other things, Google Inc. says it will no longer pore through Gmails sent through Apps for Education for clues about students' interests. The scanning helps the Mountain View, Calif., company figure out what types of ads might appeal to the students.

Although Google didn't show ads in Apps for Education unless school administrators choose to allow the commercial pitches, the company could still use the personal data collected in Gmail scanning to peddle products when students might be using other online services.

More than 30 million students, teachers and administrators use the Apps for Education suite.

"Earning and keeping their trust drives our business forward," Bram Bout, Google's director of education wrote in a blog post. "We know that trust is earned through protecting their privacy and providing the best security measures."

Google's habitual scanning of Gmail had become the focal point of a federal lawsuit alleging the practice violated users' privacy. The case included claims by students at the University of Hawaii and the University of the Pacific in Stockton, Calif. that they were required to use Apps for Education as part of their enrollment in schools.

U.S. District Judge Lucy Koh dealt the lawsuit a setback last month when she denied a request to certify it as a class action representing tens of millions of Gmail users.

Google's scanning of Gmail in schools also had been facing questions about whether it violated the 40-year-old Family Educational Rights and Privacy Act, which is meant to protect student privacy.

Bout's blog post didn't cite the legal issues facing Gmail-scanning in his blog post outlining the revisions to Google's Apps for Education policies.

"Google executives are always pushing the limits and only back off when their hands are caught in the cookie jar," said John Simpson, privacy project director for Consumer Watchdog, a group that has railed against Google's data-collection practices for years.

Google is also removing the option that allowed school administrators to show Gmail ads when students were using Apps for Education.

© Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Retype Email:
Country
Zip Code:
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
You May Also Like

Study Traces Dinosaur Evolution into Early Birds

Thursday, 31 Jul 2014 14:36 PM

Scientists have mapped how a group of fearsome, massive dinosaurs evolved and shrank to the likes of robins and hummingb . . .

Study Blames Lost Calves on Panthers

Thursday, 31 Jul 2014 07:35 AM

Since Florida's frontier days when cattlemen drove their herds through the state's vast fields and forests, ranchers and . . .

Scientists: Earth Narrowly Escaped Devastating 2012 Solar Storm

Wednesday, 30 Jul 2014 19:07 PM

A powerful solar storm's near-miss with Earth two years ago could have wreaked massive havoc, but businesses and governm . . .

Most Commented

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved