Tags: 3d | broadcast

NFL To Broadcast Game in 3D

Monday, 24 Nov 2008 12:23 PM

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Offering a sneak peak of the future during the holidays, the National Football League will be broadcasting a live game in 3D on Dec. 4

The game between the Raiders and Chargers is being beamed to theaters in Boston, New York and L.A. as part of a technology experiment.

“We want to demonstrate this and let people get excited about it and see what the future holds,” NFL senior VP of broadcasting and media operations Howard Katz told The Wall Street Journal.

The game will be shot with cameras from 3ality Digital, the production company behind the well-received “U2 3D” concert movie that hit theaters earlier this year. Other players in the football game production include Thomson SA’s Technicolor Digital Cinema for the satellite and Real D 3D for the theater display—its 3D systems are in about 1,500 theaters globally, according to the Journal.

The NFL has invited representatives from consumer electronics companies to view the event in an effort to drum up support. In addition to showing the game on a big 3D screen, the demonstration will include television displays to show what could be possible in people's homes, the Journal reported. Some consumer electronics makers have already begun making 3D television sets, mostly to accommodate DVDs that are available in 3D. But the industry is still working on standards for 3D.

This isn't the first time that the NFL has demonstrated 3D technology. In 2004, it filmed the Super Bowl between the New England Patriots and the Carolina Panthers in 3D. Sandy Climan, the CEO of 3ality, told the Journal that when he shows the footage from the taped 3D Super Bowl, "people crouch down to catch the ball. It's as if the ball is coming into your arms."

Even though other live events like operas and circuses have been broadcast live in 3D to theaters around the country, the event on December 4 will be the first time that the NFL has broadcast a game live using the technology.

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