The first Danica Patrick GoDaddy television commercial I saw made me feel a little uncomfortable.
The second one, which I caught during the Super Bowl on Sunday, made me feel downright dirty.
Before we get to those ads, let me say this, as a NASCAR fan. I'm ambivalent about Patrick moving over from open-wheeled racing to compete in the circuit this year. That the new driver has girl parts holds no relevance for me; I just want to see some good racing.
Of course, the marketing geniuses at NASCAR know better than I, and they have decided that putting Patrick on the track will be good for business.
They might be right.
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