The Republican National Committee launches a national advertising campaign today that focuses on President Barack Obama’s economic failures and aims to pinpoint the best approach to attacking his policies.
“The ads highlight the out-of-control spending, out-of-control debt, and job losses coming out of our ears,” Reince Priebus, chairman of the RNC, tells Newsmax. “All of the things Americans know are off track will be highlighted.”
The video ads will appear over the next four weeks on Fox News, CNN, and MSNBC, as well as on a variety of internet and social media sites. Those sites will carry banner ads linking to the video. While all the ads focus on Obama’s economic failures, each one highlights a slightly different aspect. The last one focuses on debt.
The RNC asked four different advertising companies to each develop an ad, and four different marketing firms will determine where they will be placed. Based on hits, Twitter and social media comments, and contributions linked to the RNC website, the RNC will determine which firms had the best approach. Those ads and marketing approaches will then be used to launch more ads.
“Besides the cable news commercials, we will try to get a good feeling for what types of new media are working for the RNC and which ones are not,” Priebus says. “The campaign will help us determine how far we should go in new media.”
Each of the ads developed by the four companies will launch successively every Wednesday over the next four weeks.
“I think they are good, hard-hitting ads, and it will give us a good review of where we are in our digital reach so we can become more competitive,” Priebus says. “If we find anything that’s popping for us, we will probably double down or triple down on it.”
Ronald Kessler is chief Washington correspondent of Newsmax.com. He is a New York Times best-selling author of books on the Secret Service, FBI, and CIA. His latest, "The Secrets of the FBI," is to be released in August. View his previous reports and get his dispatches sent to you free via email. Go Here Now.
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