It’s remarkable the number of people who believe the "Soup Nazi" technique is a viable customer retention strategy outside the fictitious confines of TV's "Seinfeld." You may recall the episode where the owner of a soup stand demanded customers rigidly conform to his idea of how food should be ordered and how grateful they should be after they were served.
If the customer failed to measure up, the "Soup Nazi" insulted them by either arbitrarily raising the price or he confiscated their order with a curt, “No soup for you!”
Rep. Mike Rogers, R-Mich., isn’t planning to serve soup to his audience; instead he has soft soap on the menu and if you don’t like it, “No radio for you!”
Rogers is retiring from Congress after this session to start a nationally broadcast talk show on Cumulus Radio. In interviews with The New York Times and The Associated Press, Rogers has defined his show by promising it won’t be anything like existing shows that are the most popular in modern talk-show history.
This is similar to an automobile manufacturer introducing a new car by saying it will have nothing in common with Mercedes, Lexus, Infiniti, BMW, or Cadillac. Instead this car is going for what remains of the Edsel and Volt market.
As L. Brent Bozell III pointed out, if a Republican is going to start a talk show, the New York Times is a strange place to make the announcement. Rogers explained, “I think there is room for a more productive, you-might-actually-learn-something kind of talk radio in the marketplace.” But I think NPR already does that on "Car Talk."
Rogers then elaborated, “I think of this notion — a productive conservative host, with smart controversy, smart debate, where I turn off the radio and say, 'You know what, that was really interesting, I can't wait to turn it on tomorrow.’”
Rogers appears to be in pursuit a combination “moderate conservative” and MENSA member radio audience, which is evidently as least as difficult to find as the elusive "moderate mullah."
Reports the Minneapolis Star Tribune: “He said that during his time in the House, Republicans more concerned with maintaining a strictly conservative profile than with incremental changes have effectively ceded control to Democrats by holding out for ideological purity.”
But I’m not all that sure that RINO Radio will be successful. Karl Rove is too busy raising money to listen.
Broadcasters like Rush and Sean and Mark are successful because they appeal to the vast conservative base in America. The market for liberal or "moderate" radio simply isn’t there.
Then Rogers reveals another reason for his career switch: a future presidential run. He said, “It worked for Ronald Reagan.” Proving his political acumen isn’t any better than his broadcasting instincts.
My father had a radio show, true. But he also spent years traveling the country making speeches, meeting with working men and women and developing a consistent conservative philosophy. And the fact he was twice elected governor of California helped.
My prediction is that if broadcaster Rogers is waiting for a "Draft Mike for President" movement, he’s going to be waiting a long time.
Michael Reagan is the son of President Ronald Reagan. He is president of The Reagan Legacy Foundation and chairman of the League of American Voters. Mike is an in-demand speaker with Premiere. Read more reports from Michael Reagan — Go Here Now.
© Mike Reagan