FWD.us, a group founded by Facebook CEO Mark Zuckerberg and other technology industry heavyweights to promote immigration reform, released its first television ads Tuesday.
The ads’ purpose is to attract support for immigration reform from conservatives, FWD.us strategists say. The inaugural ads include a heavy dose of clips showing Florida Sen. Marco Rubio.
FWD.us is setting up a subsidiary, Americans for a Conservative Direction, specifically to court the right wing. It will spend more than $1 million to run ads in at least seven states, the strategists say, according to Politico.
Americans for a Conservative Direction has a star-studded board of advisers, including former Mississippi Gov. Haley Barbour; Sally Bradshaw, former chief of staff to Jeb Bush; Dan Senor and Joel Kaplan, former George W. Bush advisers; and Rob Jesmer, former executive director of the National Republican Senatorial Committee who serves as the campaign manager for FWD.us.
Jesmer said the initial ads are designed to draw support for Republicans who have taken the risk of helping to construct immigration reform.
Ads in Texas, Florida, Utah, North Carolina, Iowa, and Kentucky will show Rubio touting the strength of a tough-but-fair immigration compromise. Meanwhile, an ad in South Carolina lauds the conservative bona fides of Sen. Lindsey Graham. Both Rubio and Graham are members of the Gang of Eight bipartisan senators who crafted an immigration reform plan.
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