Campaign for Women's Votes: Obamacare Versus Equal Pay

Monday, 31 Mar 2014 10:00 AM

By Melissa Clyne

  Comment  |
   Contact Us  |
|  A   A  
  Copy Shortlink
Democrats and Republicans are mapping two divergent paths in hopes of appealing to female voters in the November midterm elections: Equal pay vs. Obamacare, according to The Washington Post.

From West Virginia to Iowa, the GOP is trumpeting the myriad problems with the president’s healthcare law. The message, they are gambling, will resonate particularly with women, who control two out of every three healthcare dollars that are spent, Republican pollster Kellyanne Conway told the Post.

Story continues below video.

Democrats, meanwhile, want to divert voters’ attention from Obamacare to legislation mandating equal pay for women, an issue Republicans may support, but not in the form of legislation.

In Iowa, for example, Republican state Sen. Joni Ernst is running for her party’s nomination to the U.S. Senate, but is consciously running a campaign free of gender issues. Iowa has never elected a woman to Congress.

"It would be historical, but it’s not part of my pitch," she said of the chance to become the state’s first female senator. "I don’t believe we should vote for somebody based on gender. We vote for the right person, and I’m the right person to go to Washington, D.C.

"Of course I’m always very diplomatic in the way that I attack any issue, and I think that’s appealing to women. Be straightforward about [issues], but be compassionate, show them that this is something that really matters to Iowans, not just female but also males," she said.

Ernst is one of a half-dozen Republican women in high-profile races, according to the Post, who could help the GOP regain control of the Senate.

Democrats have come out swinging on the equal pay issue. In Texas, gubernatorial candidate Wendy Davis, a state senator, has aggressively attacked her opponent, Attorney General Greg Abbott, who has said he would veto the Lone Star state’s version of the Lilly Ledbetter Fair Pay Act, a bill that would permit women to file equal pay claims in state courts, CNN reported.

"We need a governor who will fight for economic opportunity for all Texans," Davis said at a rally last week as her supporters waved campaign-sponsored #EqualPay signs.

The two issues have come head to head in West Virginia, where Secretary of State Natalie Tennant, a Democrat, and Rep. Shelley Moore Capito, a Republican, have framed their campaigns on the respective platforms, according to The Post.

Tennant has called attention to Capito’s vote against Lily Ledbetter Fair Pay Act, while her campaign touts "Women for Natalie," which heralds Tennant as a champion for her gender.

The GOP is sticking hard to its course, with Americans for Prosperity spending millions on television spots featuring women who have been harmed by Obamacare.

"It’s not just dropping an ad, we are backing it up with a real grass-roots effort," said Jennifer Stefano, regional director for Americans for Prosperity. "We are doing the ads to do some level of education for women on what is happening, particularly with Obamacare and how it’s negatively impacting their lives, but then we follow it up with how they can do something about it."

Related Stories:

© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact Us  |
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
Zip Code:
Privacy: We never share your email.
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

Texas' Davis Says She Would Welcome Obama Visit

Wednesday, 22 Oct 2014 21:10 PM

Democrat Wendy Davis said Wednesday she would welcome President Barack Obama campaigning for her in Texas after largely  . . .

Changing Demographics Favor GOP in Arkansas

Wednesday, 22 Oct 2014 21:08 PM

Changing demographics in Arkansas are turning a traditionally blue state into a reliably red one. With the unpopularity  . . .

Campaigns Head for Record Spending on Midterms

Wednesday, 22 Oct 2014 20:17 PM

With a projected price tag of nearly $4 billion, the November elections are set to be the most expensive midterm campaig . . .

Most Commented

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

America's News Page
©  Newsmax Media, Inc.
All Rights Reserved