The Mitt Romney campaign has put out a new Spanish-language television ad narrated by the candidate’s son, Craig Romney.
The ad is titled “Lo Invito” (“I Invite You”) and will air across the country, The Daily Caller reports. The ad comes out at the same time that the campaign launches a new Spanish language web site, www.JuntosConRomney.com (translation: Together with Romney).
“We are thrilled that Craig Romney has added his voice to the chorus of voices who day-in and day-out bring the governor’s message of economic prosperity and opportunity to the Hispanic community en Español,” said Valentina Weis, director of specialty media for the Romney campaign. “He is a tremendous asset to our efforts to energize our community, especially young Latinos.”
Craig Romney’s remarks in the ad translate as follows: “Hello, I am Craig Romney. I want to tell you who my father is, Mitt Romney. He is a man of great convictions. He’s been married for over 40 years to my mom. Together they have five sons and 18 grandchildren. He loves our country greatly. What he has achieved has been through hard work. And it is with that same dedication that he will fight to get our country on the right track and create jobs. I invite you to get to know him and listen to his ideas.”
The ad closes with Mitt Romney speaking in Spanish: “I’m Mitt Romney and I approve this message.”
Hispanics represent a key voter demographic in the election, and so far the Obama camp has vastly outspent the Romney side on ads directed at Latino voters.
But the Republican camp “will not cede one inch of ground to the Democratic machine,” a senior Romney campaign official told The Daily Caller. “We’re not competing dollar-for-dollar with the Obama campaign on Hispanic votes, nor do we view the Hispanic community – as Democrats do – as a monolith. Make no mistake, this campaign will not take the bait on Obama’s pandering on immigration, which . . . had no positive effect on voters at all.”
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