The Republican National Committee
has brought in Chuck DeFeo to be its chief digital officer, seeking to close the technology divide with Democrats that was seen contributing to Republican defeats in the 2012 elections.
DeFeo previously was a senior vice president at public relations behemoth Edelman, heading the digital issues management and public affairs group in its Washington office.
DeFeo also led the digital operation for George W. Bush's 2004 re-election campaign. That effort was one of the first to utilize advanced voter contact methods at a time when the GOP was on top of the digital competition, Politico reports
DeFeo joins Andy Barkett, who the RNC already had installed as its first chief technology officer, as it seeks to apply digital advances throughout its operations.
"Chuck is a true digital pioneer who will bring a wealth of experience to the RNC," Chairman Reince Priebus said in a statement. "The RNC is focused on a long-term data and digital strategy that will benefit the entire party and candidates at all levels for years to come."
DeFeo said in a statement, "Digital media is fundamentally about grassroots engagement and empowerment. As we build out our digital capabilities, our focus will be on enabling our grassroots activists to help us win elections."
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