The GOP Wednesday made a New Year's resolution to "spend more time welcoming new people," renewing its 2013 pledge to reach out to minorities and women.
Republican National Committee Chairman Reince Priebus, in a statement, welcomed 2014 for "the promise of new opportunities."
"As a party, Republicans resolve to make 2014 about engaging with more people in communities all across America," he said. "We’ll spend our time welcoming new people to our party and listening to people in places where we haven’t spent enough time in years past."
The party's "Growth and Opportunity Project"
report last March — reflecting on the 2012 election loss of the White House — called the GOP "a tale of two parties" — one, "the gubernatorial wing, is growing and successful. The other, the federal wing, is increasingly marginalizing itself."
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"Our engagement is going to be the biggest engagement process we've ever gone through at the RNC in an off-year," Pierce told Newsmax
in May, touting a hiring effort to get "folks out in the communities ... paid help across the country, telling a story of the Republican Party about quality and freedom and opportunity, something we haven’t done enough of lately."
In August, he also touted the "big, cultural shift" the party had made with minority outreach.
"In an off-year, coming off the heels of an election loss, to have that many field people in Hispanic, Asian, African-American communities, it's unheard of. This is a big cultural shift
in our party," he said.
Rep. Marsha Blackburn of Tennessee told Newsmax
the party must also bring "a female perspective" to national issues, emphasizing "women are the majority of the voters, they are the majority of the wage earners . . . and our party has been slow to elevate women to positions of leadership and it's time for them to change that."
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