Republicans to Rebrand Party as Friendly to Millennials

Sunday, 27 Oct 2013 08:29 AM

By Elliott Jager

  Comment  |
   Contact  |
  Print  
|  A   A  
  Copy Shortlink
The hiring Thursday of a recent college graduate, 23-year-old Elliott Echols, to serve as the Republican Party's first national youth director, is intended to burnish the GOP's image among millennials, The New York Times reported.

Republican National Committee Chairman Reince Priebus termed the hiring a ground-breaking effort by the GOP to draw young voters into its camp.

Republicans aim to reverse the perception among many under-30 voters that the GOP is "old and detached" from popular culture by building "a grassroots infrastructure with the under-30 community" that includes campus-based groups and those involved in state politics.

"One of my biggest goals is to bring young, energized people to the GOP," Echols said. "There are a lot of young people who are eager to make a change, but they can't change anything if they're not a part of the process. My job is to get them more involved in the political process and to help them direct that eagerness to make a change into something tangible."

Echols had been active in Republican politics at Berry College in Georgia, where he graduated in 2012 with a degree in economics.

His appointment is part of a number of recent hires – Andy Barkett was lured away from Facebook to serve as chief technology officer – intended to implement the recommendations of a March 2013 GOP study on how to boost its electoral prospects in the years ahead.

The report bluntly noted that many young voters are increasingly put-off by the GOP, seeing it as intolerant of youthful values and "rolling their eyes at what the Party represents." The Republicans acknowledged that "when someone rolls their eyes at us, they are not likely to open their ears to us."

Younger voters, who comprise 20 percent of the electorate, have expressed stronger approval for Democrats than Republicans in recent polling, The New York Times reported.

Within a day of his appointment, Echols' Twitter account ballooned to over 3,000 followers from 700.

Related stories:

College Republicans Report: Youth View Party as 'Old'

Priebus Praises College Republicans' Report Warning Party

© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

Breitbart: Govt Report Says Congress Can 'Defund' Amnesty

Thursday, 27 Nov 2014 12:05 PM

Breitbart News reports that the Congressional Research Service , a nonpartisan branch of the Library of Congress , concl . . .

Early Casualty of Obama Amnesty: Tax Breaks for Working Americans

Thursday, 27 Nov 2014 08:54 AM

Behind-the-scenes bargaining between Senate Majority Leader Harry Reid and GOP Rep. Dave Camp on a bundle of about-to-ex . . .

Senate Dems Ever More at Odds With Obama, WH Policies

Thursday, 27 Nov 2014 07:47 AM

Criticism of President Obama's signature healthcare law by a top Senate Democrat this week laid bare post-election tensi . . .

Most Commented

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved