Republicans to Rebrand Party as Friendly to Millennials

Sunday, 27 Oct 2013 08:29 AM

By Elliott Jager

  Comment  |
   Contact  |
  Print   |
    A   A  
  Copy Shortlink
The hiring Thursday of a recent college graduate, 23-year-old Elliott Echols, to serve as the Republican Party's first national youth director, is intended to burnish the GOP's image among millennials, The New York Times reported.

Republican National Committee Chairman Reince Priebus termed the hiring a ground-breaking effort by the GOP to draw young voters into its camp.

Republicans aim to reverse the perception among many under-30 voters that the GOP is "old and detached" from popular culture by building "a grassroots infrastructure with the under-30 community" that includes campus-based groups and those involved in state politics.

"One of my biggest goals is to bring young, energized people to the GOP," Echols said. "There are a lot of young people who are eager to make a change, but they can't change anything if they're not a part of the process. My job is to get them more involved in the political process and to help them direct that eagerness to make a change into something tangible."

Echols had been active in Republican politics at Berry College in Georgia, where he graduated in 2012 with a degree in economics.

His appointment is part of a number of recent hires – Andy Barkett was lured away from Facebook to serve as chief technology officer – intended to implement the recommendations of a March 2013 GOP study on how to boost its electoral prospects in the years ahead.

The report bluntly noted that many young voters are increasingly put-off by the GOP, seeing it as intolerant of youthful values and "rolling their eyes at what the Party represents." The Republicans acknowledged that "when someone rolls their eyes at us, they are not likely to open their ears to us."

Younger voters, who comprise 20 percent of the electorate, have expressed stronger approval for Democrats than Republicans in recent polling, The New York Times reported.

Within a day of his appointment, Echols' Twitter account ballooned to over 3,000 followers from 700.

Related stories:

College Republicans Report: Youth View Party as 'Old'

Priebus Praises College Republicans' Report Warning Party

© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact  |
  Print   |
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

Hillary Clinton Courting Liberals as 2016 Decision Nears

Thursday, 25 Dec 2014 17:55 PM

Hillary Clinton is shoring up support among liberals within the Democratic Party in hopes of beating back a challenge fr . . .

Rick Perry Praises 'Front Runner' Jeb Bush

Thursday, 25 Dec 2014 11:32 AM

Texas Gov. Rick Perry tipped his hat to a likely rival this week, calling former Florida Gov. Jeb Bush probably the fro . . .

GOP Focused on Shattering 'Obama Coalition' in 2016

Thursday, 25 Dec 2014 11:09 AM

Republicans crowed in 2004 that freshly re-elected President George W. Bush had established a permanent governing major . . .

Most Commented

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved