Former senior White House adviser David Plouffe rebuked Republican National Committee Chairman Reince Priebus' statements Sunday that the party is "drastically changing its approach to politics."
Plouffe, who appeared on ABC's "This Week" following Priebus, said it's going to take a lot more than the hiring of 157 field workers to win the presidency.
"They don’t have a product to sell, so you can hire 10,000 people," Plouffe said. "To win the presidency in 2016 … they have to grow their vote amongst the Hispanic community, suburban women, younger voters, the growing Asian community …"
He said he sees Republicans as continuing to dig in their heels on both immigration reform and Obamacare.
"Until immigration reform gets done, the Republican Party is not going to be heard," Plouffe said. "They're not rehabilitating. They're doubling down."
Regarding Obamacare, Plouffe said the Republican rhetoric surrounding the legislation will backfire.
"I think the Republican Party, by the way, is going to pay a big price three or four years down the road because what they've said about Obamacare's not going to come to pass," he said. "It's not going to kill the economy. I think they've sort of set themselves up with a very dangerous trap door here."
Minnesota Rep. Keith Ellison agreed with Plouffe about the Republican Party's outreach efforts.
"At the end of the day, the Republican Party has to talk about how they're going to solve problems for Americans," Ellison said. "You’ve got to stand for something, and they stand for obstruction."
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