USF Prof. Goldstein: Attack Ads on Vulnerable Dems Hit Marks

Monday, 10 Mar 2014 06:55 PM

By Cathy Burke

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink
Attack ads targeting vulnerable Senate Democrats have hit early and hard, potentially giving their message an added, powerful punch with voters, University of San Francisco professor Ken Goldstein said Monday.

In an interview with John Bachman and J.D. Hayworth on America's Forum on Newsmax TV, Goldstein said that in "really close contests . . . political advertising can matter at the edges."

"And everything suggests" elections this year will come "down to the margin" as the GOP and Democrats do battle for a majority in the Senate, he said.

"What's very interesting about these ads is they have come very early . . . they're not controlled by the candidates, and their goal is to try and . . . define these Democrats early on when people are still more soft in their decision-making," he said.

Story continues below video.



The early-bird ads "have the potential to shine through . . . and have a greater impact," which explains "why Democrats and Democratic candidates and people like [Senate] Majority Leader [Harry] Reid are very concerned about it," Goldstein noted.

Reid last month denounced Obamacare "horror stories" — like a recent ad featuring a woman having to pay more for her healthcare — as untruthful.

But Reid's rant boomeranged, and there was an avalanche of criticism of his remark.

Americans for Prosperity, which was co-founded by billionaire brothers David and Charles Koch, funded the ad and others like it.

"Normal voters aren't going to care where the message is coming from," Goldstein said. "But if they're seeing a lot of one message, at the margins, that could be decisive."

It doesn't matter how often the message is run, he added.

"For Republicans . . . [the ads are] targeted at the states that are going to decide the U.S. Senate," he said. "Republicans think that the anti-Obamacare message is a message that resonates with their base."

Related Stories:

© 2014 Newsmax. All rights reserved.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

NY Governor Hopefuls Debate Economy, Leadership

Wednesday, 22 Oct 2014 22:20 PM

New York Gov. Andrew Cuomo and his Republican challenger traded insults and clashed over the economy and corruption duri . . .

Experts: GOP Digital Talent Gap Needs to Close by 2016

Wednesday, 22 Oct 2014 22:05 PM

The GOP has a massive digital talent gap going into the 2016 presidential race, experts say.
While President Bara . . .

Texas' Davis Says She Would Welcome Obama Visit

Wednesday, 22 Oct 2014 21:10 PM

Democrat Wendy Davis said Wednesday she would welcome President Barack Obama campaigning for her in Texas after largely  . . .

Most Commented

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved