In an acknowledgment of the reality on the ground, President Barack Obama’s campaign is beginning to accept the victory of Mitt Romney’s campaign on the fundraising side.
"Look, no one expects this campaign to keep pace with the Romney money juggernaut,” Obama campaign manager Jim Messina wrote in a fundraising e-mail to supporters, Politico
reports. “That's OK by me. What we can't let happen is finding ourselves in October, staring down the final weeks of this campaign without the resources to get our message in front of enough voters."
The Romney campaign took in $101.3 million in July, far surpassing the Obama campaign’s $75 million. That marks the third straight month in which Romney has raked in more than Obama. The Romney campaign, Republican National Committee, and state party groups have $185.9 million cash on hand.
"Yesterday [Monday], we learned that for the third month in a row, we've been outraised by the other side in this race," Messina wrote. "Now we're seeing how that plays out. In battleground states across the country, they're piling on the negative TV advertising."
Romney and the Republicans do still trail Obama and the Democrats in total fundraising — $627 million to $495 million. But the president’s cash advantage has disappeared, as his campaign and Democrats went through about $400 million between January 2011 and the end of July, The New York Times reports.
And some of Obama’s major donors aren’t taking the negative trend as well as Messina. “I keep telling people we need to step it up a bit,” a veteran Obama donor told The Hill. “Now’s the time, not two months from now. We’re still winning in the overall game, but we can’t be complacent. “We need to keep throwing in more money.”
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