Obama Campaign Scales Down Ad Spots

Tuesday, 05 Jun 2012 12:33 PM

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President Barack Obama’s campaign is currently running ads in only 60 media markets, a significant decrease from the 80 markets they ran ads in during 2008, The Washington Post reports.

The reason behind the move is that the Obama campaign and the GOP are now more evenly matched financially. The campaign has so far skipped such markets as Philadelphia and Washington while focusing on Ohio, a key state for Obama, the Post reported.

The campaign is currently spending more money in Ohio than in Florida, the opposite of spending in 2008. “They can win without Ohio, but if they win Ohio they will be reelected,” Jim Jordan, a Democratic strategist, told the Post. “There’s just no way Romney can win without flipping Ohio.”

The Obama campaign is also running a massive voter-mobilization effort in Ohio and has so far opened 25 field offices. The focus on the state is a sign that the president realizes he has a better chance to win Ohio than Florida, the Post reported.


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