Noonan: Romney Must Go Beyond Applause Lines in Speeches

Friday, 22 Jun 2012 10:07 AM

By Newsmax Wires

  Comment  |
   Contact  |
  Print   |
    A   A  
  Copy Shortlink
President Barack Obama represents a ripe target for Republican presidential nominee-to-be Mitt Romney, but he must add more substance to his speeches to take advantage of the opportunity, says Wall Street Journal columnist Peggy Noonan.

“The Romney strategy the past eight weeks has been, in a small way, shrewd: have the candidates out there talking in a candidate-like manner, but don't let him say anything so interesting that it will take the cameras off Mr. Obama,” she writes.

“The president is lurching from gaffe to mess, from bad news to worse. Don't get in his way as he harms himself. It's working, but won't for long. People want meaning, a higher and declared purpose.”

Romney must come out and say what he stands for, argues Noonan, a speechwriter for President Ronald Reagan. “Mr. Romney has to start pulling from his brain and soul a coherent and graspable sense of the meaning of his run. ‘I will be president for this reason and this. I will move for this and this,” she writes.

At this point, Romney’s speeches are largely focused on applause lines, Noonan points out. “They come one after another. It's old-fashioned, and it's based on the idea that that's all TV wants, five seconds of a line and two seconds of applause.”

But that’s not enough, she says. “Applause-line speeches aren't suited to the technological moment, when people can click on a link and listen to a whole speech if they have time. If all it is is applause lines, they'll turn away.”

“More important, applause-line speeches are not right for a time of crisis, because they do not allow for the development of a thought, a point of view, an insight. . . . People like to listen if you're saying something interesting.”



© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact  |
  Print   |
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

Rep. Mike Kelly Offers Obama 'Lump of Coal for Christmas'

Saturday, 20 Dec 2014 07:50 AM

All forms of energy in the United States should be developed to spur job creation and economic growth, Pennsylvania Repu . . .

Politico: Obama May Give Dems 80 Percent of 2016 Latino Vote

Friday, 19 Dec 2014 19:18 PM

President Barack Obama may be on track to helping deliver as much as 80 percent of Latino voters to the 2016 Democratic  . . .

Obama Appointee's Group Accused of Illegal Politicking

Friday, 19 Dec 2014 19:09 PM

A nonprofit group run by an Obama administration appointee may have supported Democratic mayoral candidates in Californi . . .

Most Commented

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved