Ivanka Trump is gaining a growing role in her father's presidency, but on Wednesday, she ruled out running for a seat in the Oval Office of her own in 2024.
The first daughter offered a flat "no" during a wide-ranging interview with "CBS This Morning" co-anchor Gayle King, when asked if voters "should get their Ivanka 2024 campaign signs out."
"Politics is a tough business," Trump, said, repeating again, "politics is a tough business."
In a "60 Minutes" interview shortly after President Donald Trump's election, though, she had also ruled out a role in the administration, but last week was named to a West Wing spot as an assistant to the president.
"It was five or six days following the election," Trump told King of the first interview. "I was processing real time the new reality and what it would mean."
But after that, she said, she realized that "having one foot in and one foot out wouldn't work," so it happened "very organically for me."
Trump said both she and her husband, presidential senior adviser Jared Kushner, had to determine if it was viable to move their children and if they thought they would be happy in Washington D.C.
"After I decided I wanted to try, I needed to divest with numerous businesses," she said. "So did my husband. I wanted to understand where I could be an asset to the administration, about how I could help my father and, ultimately, the country."
Trump said her role will be to continue her advocacy work in the private sector for the economic empowerment of women, and she's very focused on education.
She also responded to criticism she has been "complicit" in her father's agenda, saying she'll take that if it means being a force for good.
The learning curve for being in Washington, she admitted, is "tremendous."
"The issues in this country are so big, and the problems are enormously complicated," said Trump. "But I am incredibly confident in my father to be able to execute on his promise to the people who elected him."
But she denied that her father contributed to the nation's polarization.
"This predates my father, but I think the election highlighted for people just how divided this country was," said Trump.
She also talked about the growing role as the moderating force in the White House, and told King that she tells her father the "hard truths." However, she said, "almost everyone" who surrounds the president also tells him the truth.
"I speak up frequently," she said. "My father agrees with me on so many issues. And where he doesn't, he knows where I stand."
Her husband's growing role in the administration, including his current trip to Iraq, has come under criticism because of his lack of military and political experience, but Trump said the same could be said of her father's election win.
"My father did that, and Jared was instrumental in helping his campaign succeed," she said.
"Jared is incredibly smart, very talented, has enormous capacity. He is humble in the recognition of what he doesn't know, and is tremendously secure in his ability to to seek informed viewpoints."
Trump also stressed that she is no longer running her Ivanka Trump brand, as she has put it into trust with independent trustees.
"I have no involvement in its management, in its oversight and its strategic decision making," Trump said, and even though her brother-in-law and sister-in-law are the trustees, "they're completely independent."
She rejected King's question about whether she calls the relatives and asks about her business.
"I take a legal document very seriously and I wouldn't go through the pains of setting this up if I intended to violate it," said Trump.
She said she did not sell the business outright because it is branded under her own name, and she worried a third party would leverage the name of the president "completely unfettered."
On a lighter note, Trump said she enjoys living in Washington, even though her business and life were in New York.
"I want to treat it almost like I'm a visitor," she said. "Every week, I take my children to a different museum or cultural institution. We went to the Supreme Court. We've been to five or six museums. We went to the monster truck show."
When King repeatedly expressed surprise about the truck show, Trump said that it was "not exactly a cultural experience" but her son Joseph loved it.
"They don't have them in New York because I've looked for years," she said. "We went in Baltimore. But every week, I try to do something different and really celebrate being in a different city and and in a different community. And it's been great. I have a backyard with a swing set. As a New Yorker, that doesn't happen."
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