Republican pollster and strategist Frank Luntz is leaving politics for the world of sports, joining Fox Sports 1 as an analyst.
He will appear primarily during Fox Sports Live, the 24/7 sports network's flagship prime-time show, reports Mediaite
"Frank Luntz is an expert in reading between the lines and assessing the validity and sincerity of what people say, whether it's said during press conferences or off the cuff," Scott Ackerson, executive vice president of news for Fox Sports 1, said in a press release
"We're looking for him to apply his unique expertise to what's said by sports newsmakers. He's also an expert in conducting focus group research that gets to the heart of what people are thinking. He's been measuring America's political pulse for decades, and now he'll be measuring its sports pulse."
Luntz will provide analysis on breaking news, press conferences, and current events related to sports.
He will also host a show called "Sound Off," which features audience members discussing their views on controversial sports topics.
The segment premieres Friday at 11 p.m. ET with the panel addressing the question, "If you were an NFL GM, would you draft Michael Sam?"
"It may surprise people, but sports are my passion, and I love the excitement and intensity on and off the field," Luntz was quoted as saying in the release.
"There is a right way and a wrong way to communicate to viewers, fans and players, and I plan to bring analysis and accountability to the language of sports and those who play them."
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