Tags: dube | drink | bourbon | gin

Study: In Politics, You are What You Drink

Thursday, 02 Jan 2014 07:43 AM

By Elliot Jager


You are, politically speaking, what you drink.

So says Jennifer Dube of National Media Research Planning and Placement, a Republican consulting firm that studies consumer behavior, according to the Washington Post.

Republican stalwarts like former Mississippi Gov. Haley Barbour like their bourbon. Brown-tinted liquor seems to be a GOP preference.

President Franklin D. Roosevelt drank mixed martinis, heralding contemporary Democrats who like their spirits clear.

Wines can also betray political leanings, Dube told the Post.

For example, the vineyards of Kendall-Jackson and Robert Mondavi seem to attract Republicans, while Democrats seem to lean more toward Chateau Ste. Michelle Merlot and Smoking Loon.

Liberal Democrats, the post reported based on Dube's analysis, tend to like Absolut and Grey Goose vodkas, while the more conservative Republicans go for Jim Beam, Canadian Club and Crown Royal.

Wild Turkey is another solidly Republican brand, while it's Jameson's Irish whiskey for the Democrats.

Champagne, too, is more often than not a Democratic drink, while rum, as it turns out, seems to draw bipartisan support, the Post noted.

Beer preference is also considered a leading indicator of political leanings, according to London's Independent newspaper. A study done in 2012 by Scarborough Research found that Republicans preferred Boston-brewed Sam Adams over imported Heineken, which went down easier with Democrats.

But the Post noted in its report that those who drink Jagermeister or Don Julio tend to be younger and, as it turns out, less likely to vote.

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