The Republican National Committee has named veteran GOP strategist Jennifer Sevilla Korn its national field director for Hispanic initiatives.
The party is seeking to attract more Latinos after President Barack Obama creamed Mitt Romney 71 percent to 27 percent in that demographic last year.
"I am excited to announce that Jennifer Sevilla Korn will join the RNC as deputy political director and national field director for Hispanic Initiatives," RNC Chairman Reince Priebus said in a statement.
"Jennifer will play a key role in directing our Hispanic-engagement efforts to ensure that Republicans are building new relationships in the Hispanic community," Priebus said.
In a statement, Korn said, "we have been successful in the past, and I know we can be successful in the future. I intend to work arduously to reach new heights in growing the Republican Party, and building a Hispanic effort from the RNC that truly reflects the bonds that unite our party and Latinos across the country."
Korn previously headed the Hispanic Leadership Network, a liaison between the GOP and Hispanic voters. She also was national Hispanic director under President George W. Bush in 2004.
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