The Republican National Committee is placing Hispanic-outreach teams
in seven key swing states ahead of the 2016 presidential election in an effort to improve the party's showing in that key demographic.
The GOP still is haunted by the fact that Barack Obama smashed Mitt Romney
by a margin of 71 percent to 27 percent among Hispanic voters in 2012, according to exit polls.
The seven targeted states, which all have large Hispanic populations, are California, Florida, New Jersey, New Mexico, Pennsylvania, Texas, and Virginia.
"The engagement team will build a grassroots infrastructure and engage with voters at community events, as well as strengthen our ties with Hispanic Republicans," RNC officials said in a statement Monday.
"The RNC will work in partnership with state parties to ensure a year-round presence in Latino neighborhoods. Additionally, by the end of the year, the committee will make investments in 11 other states."
Committee Chairman Reince Priebus called the outreach effort unprecedented.
“This off-cycle effort will ensure our message of 'opportunity for all' reaches voters . . . [and helps] achieve Republican victories up and down the ballot," he said in the statement.
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