Organizing for Action Launches Ad Campaign to Boost Obamacare

Monday, 17 Jun 2013 03:35 PM

By Dan Weil

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Organizing for Action, the nonprofit group that is an outgrowth of the Obama presidential campaign, says it is spending more than $1 million on TV advertising to support the Affordable Care Act.

The first spot touts sections of the law that already have been implemented, such as free preventive-care visits to the doctor for seniors, tax credits for small businesses and rebates for consumers.

"What is the impact of Obamacare? The truth is, Americans are already seeing the benefits" of Obamacare, the ad says. "Better coverage and lower costs. That’s what Obamacare means for them."

The Wall Street Journal says the group is spending "a seven-figure sum" on the ads, which will appear on national cable news channels.

The ad shows a doctor, and the narrator says, "She's seeing more seniors for free wellness visits." The ad transitions to show a man in his home, with the narrator saying, "He received a $150 rebate from his health insurance company."



Finally, the ad shows a small-business owner, and the narrator says, "Next year she can expand her small business, thanks to tax credits that cover up to half of her workers' health insurance."

Organizing for Action said in a news release that it will implement "a parallel education effort on the ground in the coming weeks," aided by 800 summer fellows.

The group also has been active in advocating President Barack Obama's agenda on issues such as gun control, tax reform and education reform.

In April, conservative Super PAC American Crossroads released a video mocking OFA for allegedly allowing donors to buy access to the president.

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