Tags: Obama | Ad

Obama Campaign Launches First Ads

Tuesday, 29 Nov 2011 11:41 AM

 

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink

WASHINGTON (AP) — With an eye on recruiting volunteers, President Barack Obama is launching the first TV ads of his re-election campaign.

Campaign officials said Tuesday the ad buy is "tiny" on national satellite TV stations but aimed at learning whether television is a good way to find volunteers. In the two 30-second ads, Obama urges viewers to call a number on the screen or visit the website www.JoinObama.com , which invites people to enter their email address and zip code to become involved with the campaign.

"The 2012 campaign is under way and the outcome will depend not on what I do, but what you do," Obama says in one of the ads.

Obama's campaign has placed a premium on building a large network of volunteers and the ads are aimed squarely at that effort. By placing them on satellite TV in small increments, the campaign can test how well they help to recruit people to join neighborhood campaign teams, knock on doors and register new voters.

"They can go in a targeted way, see where it hits, see how effective it is and work out the kinks," said Democratic strategist Tad Devine.

For Obama, who became politically active as a community organizer in Chicago during the mid-1980s, the first ads remind viewers of his "change" message in 2008 and underscore his campaign's strategy of building a large organization next year to compensate for his weakened standing and voters' unhappiness with the direction of the country.

"It all starts with you making a decision to get involved because we've got so much more to do," Obama says.

Obama's campaign has held thousands of events around the nation to jumpstart participation, including neighborhood gatherings, one-on-one meetings in coffeehouses, phone banks and voter registration drives. His team is also trying to organize many of the voters who formed the foundation of Obama's coalition in 2008 — black and Latino voters, women, college students and young voters entering the work force.

___

Follow Ken Thomas on Twitter at http://twitter.com/AP_Ken_Thomas

© Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Retype Email:
Country
Zip Code:
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
You May Also Like

Sen. Warren: Washington Playing 'Rigged' Political Game

Thursday, 24 Apr 2014 12:00 PM

Washington is playing a "rigged" political game that favors the rich and powerful at the expense of struggling middle cl . . .

Christie: 'I'm Never Running in New Jersey' Again

Thursday, 24 Apr 2014 10:43 AM

New Jersey Gov. Chris Christie said that his proposal to cut spending in the Garden State isn't about him because he isn . . .

NY Gov. Cuomo Turns Down Rick Perry's Debate Offer

Thursday, 24 Apr 2014 09:28 AM

New York Gov. Andrew Cuomo declined Texas Gov. Rick Perry's request to debate the economic and job policies of the two s . . .

Most Commented

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved