Newest Fundraising Tool: 'Money Blurts'

Monday, 20 Jun 2011 01:33 PM

  Comment  |
   Contact Us  |
|  A   A  
  Copy Shortlink
Random, fire-breathing comments by politicians have turned out to be gold mines for political fundraisers to the point they may no longer be accidental. An incendiary or provocative comment by a politician can quickly become a sensation in today’s world of blogs and talks shows and just as quickly be turned into a fund-raising mechanism, The Washington Post reported.

Calling the practice “money blurts,” the Post said the most famous example came in September 2009 when Rep. Joe Wilson, R-S.C., blurted out “You lie” during President Barack Obama’s address to Congress. Within a week, the little-know congressman had raked in $2 million. Former Rep. Alan Grayson, D-Fla., raised $1 million after charging the Republican idea of a health plan was “die quickly,” the Post reported.

Michele Bachmann, Money Blurts, fundraisingRep. Michele Bachmann, R-Minn., has become adept at raising money after making fiery comments. Charges that Obama has “anti-American views,” that he’s “turning our country into a nation of slaves,” and that impeachment might be in order has brought in millions.

GOP consultant Ron Bonjean told the Post, “It’s a great way to attract a very high volume of small donors and drive excitement. If you’re in the money game and you say something controversial, you’ll have support from a very energetic core.”

Whether the comments are spontaneous or planned is difficult to tell, but media consultants tell the Post that campaigns are increasingly sophisticated about the timing of fundraising pitches. Online advertising network CommonSense Media’s Jeff Cosgrove said a number of campaigns are now booking ads timed to television appearances.

“These things aren’t necessarily as organic as you would think. They seem to be often premeditated,” he said according to the Post.

© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact Us  |
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
Zip Code:
Privacy: We never share your email.
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

Scott Brown, Jeanne Shaheen Locked in NH Senate Duel

Friday, 24 Oct 2014 10:53 AM

The fiery, often bitter New Hampshire race for the Senate between incumbent Democrat Jeanne Shaheen and Republican Scott . . .

Iowa Senate: Ernst Looks for Late Boost From 'Farm Roots' Ad

Friday, 24 Oct 2014 10:36 AM

Iowa GOP State Sen. Joni Ernst said she was "finishing very strong" in her bid for the U.S. Senate by returning to a the . . .

GOP Sen. John Cornyn Takes Commanding Lead in Texas

Friday, 24 Oct 2014 10:00 AM

Republican Sen. John Cornyn has a commanding 26 percent lead over his Democratic rival David Alameel in his Texas race,  . . .

Most Commented

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

America's News Page
©  Newsmax Media, Inc.
All Rights Reserved