Mary Cheney, the younger daughter of former Vice President Dick Cheney, is teaming up with other Republicans to form a new polling firm, VoxPopuli, that will focus on high-priority 2014 races, Politico reported.
Partners in the firm include Barry Bennett, who as a consultant to a PAC supporting Texas Gov. Rick Perry in the 2012 presidential race produced a controversial documentary attacking Mitt Romney for job cutbacks at companies acquired by his private equity firm, Bain Capital.
Other partners listed by Politico were Americans for Job Security President Stephen DeMaura; a former Koch Industries fundraiser, Frank Sadler, who is now with a consulting firm, Cove Strategies; and two other senior political operatives, Brent Seaborn and Alicia Downs.
that Mary Cheney, who is married to her same-sex partner, was renowned for gay and lesbian consulting work, including for Coors.
In a statement, Seaborn touted the political experience of the new firm’s partners, saying "Our goal is to dig below the surface and into the root of the issues that are driving the public political discourse."
The firm is one of several polling outfits founded since the 2012 campaign. Its goals will include helping Republicans compete in the field of automated polling. A Democratic firm, Public Policy Polling, pioneered the use of so-called IVR (interactive voice response) robo-polling technology to conduct fast, news-making surveys during the 2010 and 2012 campaigns.
PPP’s prominence, combined with acute concerns about inaccurate internal Republican polls during the last presidential campaign, "has prompted a wave of polling experimentation on the GOP side," according to Politico.
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