As the Iowa Straw Poll approaches, prominent Republican candidates are ditching their stiff dress code of business suits and red ties for a more casual campaign look, reports The Daily Beast
Former Massachusetts Gov. Mitt Romney is known for his polished look, after often being accused of seeming too stiff and formal. Recently, however, he has adopted a new uniform: the open collar and sport coat. This new casual look is part of the multimillionaire’s reported attempt to seem more relatable to the average American.
This campaign strategy is not unique to Romney. President Barack Obama favored the open-collar uniform back in 2008 during his presidential run, prompting fashion experts at Ebony, Vibe, and Paper to compliment his “cool” factor.
Minnesota Congresswoman Michele Bachmann is striking a similar note with her wardrobe. Preferring sundresses instead of crisp skirt suits and dangly earrings over pearl studs, Bachmann looks confident but approachable, The Daily Beast noted.
Her subtle fashion statements could be indicative of a larger cultural shift in the way women politicians present themselves to the public, according to The Daily Beast. Rather than camouflage her intelligence and poise beneath a prim and proper template, Bachmann is proving that informality can bring a sense of realness to her campaign.
This new breed of female politician is perhaps most obvious in first lady Michelle Obama’s fashion choices.
With female leaders such as Bachmann and Michelle Obama, the sleeveless sheath has become the new power suit.
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