Republicans and conservative groups are waging war on the "war against women."
"We need to name and shame Democrats who play the 'war on women' game," former Hewlett-Packard CEO Carly Fiorina told Breitbart News
about the June launch of the UP Project, a Super PAC focused on reaching women at the grassroots level.
The UP Project stands for "Unlocking Potential" will aims to support and mobilize Republicans by directly taking on the Democratic narrative on women's issues.
In an interview with CNN's S.E. Cupp
, Fiorina said her PAC was a direct response to the Democrats campaign strategy.
"And the idea really came to me when I spoke at CPAC [Conservative Political Action Committee] earlier this year. In my speech, I took on the 'war on women' directly, and the response was overwhelming. I heard from so many women saying this is what they needed. It can help deliver their messages and provide resources to get them mobilized," Fiorina said.
According to Gallup
, President Barack Obama beat Republican Mitt Romney with female voters in the 2012 election by 56 percent to 44 percent, while Romney won among men by 54 percent to 46 percent. That total 20-point gender gap represented the largest Gallup recorded since it began compiling the vote by major subgroups in 1952.
In Michigan, former Secretary of State Terri Lynn Land, who is running against Democrat Rep. Gary Peters for the Senate seat left vacant by the retirement of Carl Levin, directly addressed the issue in an April television ad
mocking the war on women.
The ad, which is titled "Really," pokes fun at Peters for saying she is anti-woman.
"Really? Think about that for a moment. I might know a little bit more about women than Gary Peters," Land quips in the ad.
I Am Created Equal
is another organization which aims to frame health care and contraception as issues of freedom.
This election cycle, the group has produced several ads in key Senate campaigns, including a recent radio ad
attacking Colorado Democratic Sen. Mark Udall.
"I have to ask, Sen. Udall, why do you get your underwear all in a bundle about women and birth control?" I Am Created Equal founder Laura Carno asks in the ad. "Do you honestly think we need the government to make these choices for us?"
Conservative women also have launched a counter to the liberal PAC Emily's List. Maggie's List
says its goal is to promote the candidates "whose policy views and legislative behavior promote fiscal conservatives, less government, more personal responsibility and strong national security."
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