Former technology executive Carly Fiorina, who chairs the American Conservative Union Foundation, plans a political assault against Democrats who used a "war on women" narrative to success in 2012 elections.
Fiorina, the former CEO of Hewlett Packard Co. who ran for U.S. Senate from California in 2010, has launched the UP, or "Unlocking Potential," Project, a super PAC geared at pushing back on Democrats on the "war on women" theme and win back control of the Senate for Republicans, Breitbart.com reported.
"We need to name and shame Democrats who play the 'war on women' game," Fiorina told Breitbart. The super PAC has set a goal of raising $1 million by July 15.
The project kicks off Monday in six swing states — North Carolina, Michigan, Iowa, Virginia, Colorado and New Hampshire — and field staffs are being hired to get the word out and to recruit volunteers.
Fiorina told Breitbart that the tea party's success, particularly during 2010 midterm elections, had inspired her efforts as more Republican women face off in 2014 races in those swing states. Her fight is also personal as she was attacked as a U.S. Senate candidate by the campaign of her Democratic opponent, Barbara Boxer, as someone who would be "bad for women."
"I realized a crucial need for an apparatus to push back against this absurdity, and to defend our conservative principles when they are under attack," Fiorina told Breitbart. "Liberals and Democrats fear nothing more than mobilized, articulate conservative women."
She added: "We’re tired of liberal Democrats insulting us by thinking we’re single issue voters, and that all we care about are reproductive rights." The former CEO said the UP Project "is no longer going to allow Democrats to pretend we are single-issue voters."
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