Bachmann Has to Be a Diva to Win

Tuesday, 30 Aug 2011 05:40 PM

By Kathleen Parker

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Americans are a fickle lot. They create celebrities out of those they adore, and then hate them for acting like celebrities.

Thus, we want our politicians to be one; we just don't want them to act like one. And what does acting like a celebrity mean, anyway?

If you're Barack Obama, it means that you fill stadiums with hopeful voters who can't get enough of you. If you're Michele Bachmann, apparently, it means you worry too much about hair, makeup, and lighting.

Nonsense. A woman can never worry too much about hair, makeup, and especially lighting if she's on camera.

If a woman isn't concerned with her appearance, you can be certain everyone else will be. The same folks who now are accusing Bachmann of "acting like a celebrity" and being a "diva" would talk about how dog-tired and haggard she looks if her handlers didn't make sure her props were in order. Before long the word would be out: She can't take the heat. She's exhausted. Any minute now, a migraine.

The Bachmann-as-diva meme took off in the past several days and now has become entrenched as, here we go, her "narrative." Politico reported that she campaigned in Waterloo, Iowa, "like a celebrity."

"And by 'celebrity,' they mean diva," wrote New York magazine.

According to Politico: "She camped out in her bus, parked on the street in front of a nearby Ramada Hotel, until it was time to take the stage . . . It was not until a second staffer assured her that the lighting had been changed and a second introduction piped over the loudspeakers that she entered the former dance hall here. By the time she made her big entrance to the bright lights and blaring music, the crowd seemed puzzled. "

In contrast, of course, Rick Perry showed up early, stayed late, shook hands, and posed, yadayadayada. Various blogs have picked up the diva thread. One even pointed out that Bachmann was wearing false eyelashes. (Harsh secret: Most women on television are wearing a few false eyelashes, and some of the men are wearing eyeliner and mascara. If you don't, you look dead. And if you're a politician, you are.)

On "Morning Joe" recently, several male commentators continued the diva storyline while co-anchor Mika Brzezinski rolled her eyes. Coincidentally, Brzezinski was the lone woman among five or six men on the set who were mincing the lone woman in a presidential race. Is it something about women? Or is it just this woman Bachmann?

We understand that women shouldn't require or be accorded special treatment in the professional or political world. But we also should acknowledge that women face special challenges when they enter the all-male fray.

Not only is politics at this level an old boys club — and don't ever doubt it — but women do face harsher scrutiny and, let's face it, their appearance is part of the package. Attention to hair and makeup isn't optional; it's essential.

Is it fair to criticize Bachmann for tardiness? Sure, but it takes longer to put on lipstick than it did to make the leap from "late" to "diva." In politics, which is theater after all, getting the lighting right is just as important as making sure the microphone works.

Bachmann offers plenty to critique, from her policy positions to her too-pat answers to complicated questions. But being late (occasionally) or making sure she puts on her best game face is hardly cause for the current pile-on. Other than "divo," which only Italians use, what's the equivalent for a male diva? Wait, wait, don't tell me: Obama.

Like Obama, Bachmann may well be a celebrity, but if she is, it's because the crowd made her one. And as all celebrities learn, what the American people giveth, they eventually taketh away.

Kathleen Parker's email address is

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