CNN and Piers Morgan are pulling the plug on his low-rated 'Piers Morgan Live" program
, The New York Times reports.
Morgan and CNN President Jeff Zucker mutually agreed to end the 9 p.m. weeknight show after discussing its failure to connect with audiences, CNN executives and Morgan told the Times' David Carr.
The program is expected to end in March, and no replacement has been named.
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Morgan, a recent British import, was never able to draw American audiences. Carr notes that Morgan was more stuck on cricket and soccer than American football, and his incessant rants against guns turned off large portions of the populace.
"I'm in danger of being the guy down at the end of the bar who is always going on about the same thing," Morgan told the Times, adding that there were probably lots of people in the heartland angry "about this British guy telling them how to lead their lives and what they should do with their guns."
Morgan's contract ends in September, and he said he and Zucker have discussed other ways the network could use him. He might be more suited to a David Frost-like role interviewing celebrities and big name politicians on an occasional basis rather than being in viewers' homes constantly.
"Piers Morgan Live" began three years ago after longtime host Larry King retired.
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