A boycott of Rush Limbaugh will only boost the conservative talker's ratings, not hurt them, Christopher Hahn, a political consultant and former senior aide to Democratic U.S. Sen. Chuck Schumer of New York.
"What happens is when you raise these boycott issues, you raise people's profiles," Hahn told Steve Malzberg and Liz Wahl on "The Steve Malzberg Show" on Newsmax TV.
"One of the things that has made Rush sustainable is that over the years every couple of months, somebody's protesting him and he does that on purpose.
"It's a marketing strategy which has been very successful."
Story continues below video.
Hahn's remarks come after former Newsweek editor Jonathan Alter appeared on "MSNBC's The Ed Show, and called for boycotts of Limbaugh for joking about a shoe thrown at Hillary Clinton last week.
"Maybe it's because in my subconscious, I think it was staged," Limbaugh said on his nationally syndicated radio show, according to Newsbusters.org
Alter said on MSNBC, according to Newsbusters: "When do more boycotts of Rush Limbaugh's sponsors come? You know, there's been some racist garbage over the years. He's been racist on any number of occasions."
"Sometimes I hear these kind of boycott things [and think] people are in on it together," Hahn said.
"I think Rush calls Jonathan Alter up and goes, 'Hey, uh, why don’t' you start a boycott on me? My ratings are down. Steve Malzberg's creeping up on me in the ratings. I need some play, can you boycott me?' I think that's what's happening."
See the “Steve Malzberg Show” on Newsmax TV each weekday live by clicking here now.
© 2016 Newsmax. All rights reserved.