Republican political strategist Phillip Stutts says the party needs to choose its words very carefully to avoid giving Democrats ammunition for employing tactics such as the GOP "war on women" narrative.
"There's a political consultant for Newt Gingrich named Joe Gaylord, who said in politics there are things you can change and there are facts. And the liberal media is the baseline. They're always going to use these things against Republicans and they're sort of a fact.
"And so, for Republicans, we've got to know that these things are coming, we've got to know that that's the way they work, and we have to be smarter in how we communicate and who our communicators are," he told Newsmax TV on "America's Forum" on Wednesday.
Asked whether he thinks it makes sense for the GOP to keep playing victim and blaming the liberal media, Stutts replied, "It's a fact, so we need to go beyond it to some extent."
"We can always talk about it, we know it's there, but we have to have better communicators, better communication. The fact is, if you really look at it, when you talk about Bob Filner, or Alan Grayson in the last 24 hours, or Anthony Weiner or Bill Clinton, the war on women is really, from a personal standpoint, has come from Democrats.
"This is a fake war, this is a fake argument," he argued. "I just read the other day that 27 women were murdered by their own family members in the Gaza Strip and in the West Bank as honor killings," Stutts said. "Do you hear Democrats screaming about the war on women there? Or are they talking about an innocuous speech given by a former presidential candidate?"
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In January, former Arkansas Gov. Mike Huckabee, once a contender for the 2012 GOP presidential nomination, slammed a media backlash against his remarks about government-funded contraception in a speech to the Republican National Committee.
"It was strong in principle," Stutts said of Huckabee's speech, "but at the same time, he's bringing in women's libido. He just shouldn't have said it, from a political standpoint."
Stutts said Republicans should also communicate more directly with voters, noting, "In the day and age of social media and the new media, we probably need to talk to voters because we're going to be, you know, as Republicans, we're going to be taken out of context."
"The other thing I would say is the messenger," he added. "Gov. Huckabee has done a lot of great things but he's sort of a chubby 58-year-old old white guy, and we've got a new generation of leaders coming in, whether it be [Sen.] Marco Rubio or Gov. Bobby Jindal, and those are the types of leaders that we really need to take our example from going forward."
"Look, in the short term, if you look at the new ABC/ Washington Post poll that came out just yesterday, Republicans are doing great. We're set to capture the Senate, we're set to capture the House," Stutts said.
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