Republican strategist Karl Rove's controversial remarks about Hillary Clinton's health were a crafty public relations move, says Hank Sheinkopf, a veteran Democratic political consultant and Newsmax contributor.
"I think that this is a brilliant PR strategy. Karl Rove is very smart for leading it off," Sheinkopf told "The Steve Malzberg Show" on Newsmax TV.
"He's the right spokesperson to find another way to make Hillary topple a bit so that she can become more likely to be defeated or at least show feet of clay. Very smart."
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Rove sparked a fury by reportedly suggesting the former secretary of state suffered brain damage from a blood clot in 2009. Rove denied that, but said Clinton's health is of concern if she runs for president.
"I'm not an expert on medicine, but I am an expert on public relations and politics, and this is a very smart strategy," Sheinkopf said.
"Right now, she's running away with it. The way to knock it down is to prove that she's unhealthy … Set it up early so that she doesn't look as invincible."
Sheinkopf said all presidential candidates should bare their health records.
"Dwight Eisenhower, at the time, was the oldest person serving the White House. We knew a lot about his health because he was incessantly in the hospital with heart disease," he said.
"Why? Because he had been a smoker, he had been under tremendous stress, he's a great hero of the American people. We knew it. We don't know a lot about these other people."
On the issue of The New York Times surprise firing of Jill Abramson as the paper's executive editor after just three years, Sheinkopf said:
"It is kind of hypocritical to go in and take a woman out of the newsroom after your editorial page says, women, women, women, and gender, gender, gender.
"Now, the war on women that the Democrats keep talking about has actually been done by the Democratic outlet for the world.
"What [Times publisher] Arthur Sulzberger could use is a lesson in crisis in management PR, and people in my business would be happy to teach him how to do that."
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