The quick condemnation and punishment of Los Angeles Clippers owner Donald Sterling for his racial remarks shows how powerful and somewhat scary the influence of social media is, says Gerry Sandusky, sports director of Baltimore's WBAL-TV.
"You watch what goes down with Sterling, and 10 years ago that would have been a three-month story that played out in The New York Times," Sandusky told "The Steve Malzberg Show" on Newsmax TV.
"Instead, it was a three-day story that played out on everybody's cellphone, and social media took it and it just escalated it. Social media and technology are accelerating everything, sometimes in the right direction, sometimes in the wrong direction.
"We're now moving at the speed of electricity, and that's the thing we have to be careful of. Equality is critical for everybody," Sandusky said Monday.
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Just days after the audio of a private phone conversation in which Sterling made disparaging comments about African Americans was released, the National Basketball Association banned him for life and fined him $2.5 million.
Sandusky said the critical eye of social media just makes the "Golden Rule" that much more important.
Just treat people the way you want to be treated and leave it at that, and if you do, you'll find social media treats you as fairly as any other kind of media or any other kind of person,'' he said.
Sandusky is author of the new book "Forgotten Sundays: A Son's Story of Life, Loss, and Love from the Sidelines of the NFL,"
published by Running Press.
It's a poignant memoir focusing on Sandusky's relationship with his father, former NFL tackle John Sandusky, who also was a coach for the Baltimore Colts, Philadelphia Eagles, and Miami Dolphins under the tutelage of legendary coach Don Shula.
Sandusky, who spent his summers at NFL training camps and his Sundays watching many of the greatest football players of all time, said the mood of the family sometimes depended on the wins and losses of his father's team.
"If you are a coach's spouse or a coach's kid, your entire week in the fall revolves around Sunday," Sandusky said.
"If your dad's team wins on Sunday, there's usually a party at the house or the neighborhood on Sunday night, you don't worry about your homework. But if your dad's team loses, you don't say much at night, you do your homework, you stay out of the way."
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