Marc Rudov, a branding expert and author of "Be Unique or Be Ignored: The CEO's Guide to Branding,"
joined Ed Berliner on "MidPoint" on Newsmax TV
on Tuesday to discuss how the Republican Party should rebrand itself going forward.
Rudov contends that the GOP won the November midterm elections because voters were desperate and GOP candidates were the de facto choice, but that there really is no mandate because Republicans lack a "compelling message."
Watch video here:
Note: Watch Newsmax TV now on DIRECTV Ch. 349 and DISH Ch. 223
Get Newsmax TV on your cable system – Click Here Now
© 2017 Newsmax. All rights reserved.