Raffi Williams: Video Game, T-Shirt and Socks Part of GOP Fundraising

Wednesday, 27 Aug 2014 12:58 PM

By Melissa Clyne

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Republicans are employing some clever marketing strategies targeted at both raising money and engaging younger voters, Republican National Committee Spokesman Raffi Williams said Wednesday on Newsmax TV's "America's Forum."

Texas Gov. Rick Perry, recently indicted for abuse of power, is selling T-shirts splashed with his mug shot and the words "WANTED" above the photo and "FOR SECURING THE BORDER AND DEFEATING DEMOCRATS" on the bottom.

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"It's great marketing," Williams said. "It helps Rick Perry build a team and build buy-in from the community and from fundraising, from donors, voters alike. The $25 a buy-in for that thing, it helps people feel like they're part of the Rick Perry team in supporting their governor in what they see as a politically motivated indictment."

The National Republican Senatorial Committee has released a video game entitled "Mission Majority" that features an elephant named Giopi whose goal is to help the GOP regain control of the Senate.

"It's a great way for the NRSC to build buy-in for what they're trying to do, which is take back the majority in the Senate, which we need to do," Williams said. "We have to fire [Democratic Senate Majority Leader Harry] Reid this cycle. It's a good way to get a news hook but also to keep people engaged with politics and what's going on and to remind them that coming up in November, we have a big election and Republicans need to win it if we want to put the country on the right track."

And for a limited time, the Republican National Committee is selling a special-edition pair of colorful striped socks honoring President George H.W. Bush, embroidered with the Republican elephant and signed by 41 himself.

"We noticed that H.W. Bush was getting a lot of attention for his colorful socks and creative socks and so we decided that we were going to make some George H. W. Bush socks and use them as a fundraising tool and it did very well for us and it's one of those things where you're seeing us engaging with voters, engaging with people who might not normally give money," he said. "But they're saying, those socks are too cool to pass up. I want to show people I'm a Republican and have a connection to H. W. Bush. I've got to say I'm jealous of his sock game."

The motivation behind the unusual marketing strategy centers around "engaging with voters, engaging with the grassroots, and giving them something that they can be proud of and have fun with," according to Williams.

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