Super PACs Fuel TV Station Sales in Key States

Sunday, 07 Jul 2013 04:24 PM

By Greg Richter

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink
Forget the YouTube videos, social media and email campaigns. The old-fashioned TV spot is still alive and well.

In fact, 30-second TV ads are still a highly effective political campaign strategy. Just ask TV station owners in swing states, where the money soon will be flowing once again heading into the 2014 mid-term elections.

Editor's Note: Should ObamaCare Be Repealed? Vote in Urgent National Poll

CBS Chief Executive Officer Leslie Moonves noted as much during last year's presidential campaign, "Super PACs may be bad for America, but they’re very good for CBS."

Political ads can account for a third of a station's advertising revenue in an election year, The New York Times reports. Columbus, Ohio's WBNS grossed $50 million in advertising in 2013 with about $20 million coming from political ads.

Columbus is the 32nd largest television market in the country, but the next largest market, Salt Lake City, saw its local KSTU affiliate draw only $29 million in advertising. The stations are roughly equal except for one thing: Ohio is a swing state; Utah was firmly in Republican – and Mormon – candidate Mitt Romney's camp.

Swing state TV stations have become hot properties, with Gannett laying out $1.5 billion for 20 stations in June and the Tribune Company set to shell out $2.7 billion for 19 stations. Even more consolidation is expected, according to analysts.

Political advertising is such a large source of income, CEOs are quick to point it out to shareholders.

Editor's Note: 22 Hidden Taxes and Fees Set to Hit You With Obamacare. Read the Guide to Protect Yourself.

“We get complaints from viewers,” Michael J. Fiorile, CEO of the owner of WBNS, the Dispatch Broadcast Group, told The Times. “The bigger complaints are from regular advertisers who really get pushed off the air.”


© 2014 Newsmax. All rights reserved.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

Immigration Official: Agency 'Going to Be Ready' for Obama Orders

Tuesday, 21 Oct 2014 23:37 PM

The Obama administration is readying executive orders that would benefit as many as 11 million illegal immigrants in the . . .

Report: Leon Panetta's Memoir May Have Violated Secrecy Pact

Tuesday, 21 Oct 2014 23:22 PM

Former CIA director Leon Panetta clashed with the agency over his hard-hitting memoir "Worthy Fights," and let the publi . . .

Report: Opium Trade Booming in Afghanistan

Tuesday, 21 Oct 2014 23:07 PM

A new report claims Afghanistan's opium trade is booming despite more than $7 billion in American efforts to slow down t . . .

Most Commented

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved