Tags: super | bowl | coke | ad

Coke's Multilingual 'America the Beautiful' Ad Draws Fire

Sunday, 02 Feb 2014 11:07 PM

By Greg Richter

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Coca-Cola bought more than a Super Bowl ad when it aired a commercial featuring "America the Beautiful" sung in various languages – it also got a lot of controversy for its $8 million.

"If we cannot be proud enough as a country to sing 'America the Beautiful' in English in a commercial during the Super Bowl, by a company as American as they come — doggone we are on the road to perdition," wrote former Rep. Allen West, R-Fla., on his website.

West called the 60-second ad "truly disturbing" and included a lengthy quote by former President Teddy Roosevelt, which ended, "We have room for but one language here, and that is the English language for we intend to see that the crucible turns our people out as Americans, and American nationality, and not as dwellers in a polyglot boarding house; and we have room for but one sole loyalty and that is a loyalty to the American people."

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Sen. Lisa Murkowski, R-Alaska, liked the ad, tweeting:



Twitter lit up with people on both sides of the debate, some praising the ad for inclusiveness and others saying a patriotic American song should not be sung in other languages.

One Twitter photo showed someone pouring a can of Coke down the toilet.

"Apparently singing a song about America in any language other than English is totally unacceptable to a whole lot of TV viewers out there," read a post on SuperBowlCommercials.org. "And for the record, people… this is not the National Anthem, so stop calling it that."

Coke also aired the first Super Bowl ad featuring a gay couple Sunday night, but it sparked no noticeable controversy.

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